August 2011

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IMHO & FWIW, TXT MSG ABV MNS, KNIM? (Translation: In my humble opinion and for what it’s worth, text messaging abbreviations makes no sense, know what I mean?)

Yes, texting is a real time saver, and the primary way many people (such as my 15-year-old-daughter and her friends) communicate. However, the more I see it, the more I worry about the lack of great, expressive written communication that we come in contact with.

Luckily the antidote to this lack of prose in our daily lives is simple. Make time in your day to read. Read newspapers, magazines and books; even if you can devote only 15 to 20 minutes a day. In our fast pace world of communication it is easy to fall into the habit of trying to just glean the facts from the words you’re reading. When reading for pleasure, take the time to relish the pictures created by the words. Take note of the way the writer turns a phrase. I’ve often borrowed phrasing and style from favorite authors as a way to express myself more clearly. The beauty of a well written piece is that you can lose yourself in the narrative. You can truly empathize with characters that have completely different experiences from your own. Something as simple as this can make understanding the perspectives of other (co-workers, customers, family members, strangers, etc.) easier, improving your interactions.

My personal reading passion is history. To try and keep from reading only history, I make a point of asking people I respect and like what they have enjoyed reading lately. This practice has lead to some great finds that I would not likely have picked up on my own. Sometimes I find these recommendations actual move to the top of my favorite-reads list.

So text away if that is the best way for you to quickly communicate, but remember to read, too. Through the (well-) written word you can release the stress of the day and expand your experiences without leaving your comfy reading chair.

TMOT, IRMC. (Trust me on this, I rest my case.)

Gail O’Roke, CDC
Vice President, East Bay Division

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In an era of devaluation of traditional print management and production overcapacity, our company has continued to thrive because of our commitment to a service based model to our customers. It is our compelling culture that is the intangible that sets us apart in a world where products and services are viewed as interchangeable. Our employees, supplier partners , and valued customers have enabled us to grow in a very challenging economy.

What sets our employees and partners apart from our competition? Our employees are creative, passionate, enthusiastic, optimistic and enjoy having fun in the work they do for our customers. This positive attitude results in a more energized and fulfilling work environment. Each one of them takes a “whatever it takes’ attitude toward completion of their goals. They take the initiative to be in control and own it. They act with our customer’s best interests in mind and with a sense of urgency. Each one addresses issues with solutions. They believe in innovation and take pride in their work.

These are the values that have become our culture. We will continue to strive to do what we do well and be the best. We will continue to pursue new creative solutions to our customer’s problems. This is the formula that has worked for over 34 years.

Kevin Austin
President and CEO

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As leading companies consider implementing or improving their supply chain management system, it is critical that they seek out vendors who are leaders in this market.

After ten years of offering supply chain management services, much has been learned about how ROI can be maximized by implementation and management of the proper system. The differentiators between those experienced vendors who have learned these lessons and those who have not innovated are clearly defined and apparent.

Download the whitepaper Second Generation Supply Chain Management-08.01.11 to learn about what we call “Supply Chain Management 2.0”.

Cal Popken
COO

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